There are so many unanswered questions in the world… like where are the aliens? Did the chicken or the egg come first? How is Blue Nile so cheap despite having some of the best quality diamonds on the market? Too bad we can’t answer all of them. But we can definitely answer why Blue Nile is so cheap. In this article, we’ll take a look into how Blue Nile is able to sell stunning and high quality diamonds at an affordable price.
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| • Why Is Blue Nile So Cheap? • When Is The Best Time To Buy From Blue Nile? • Does Blue Nile Sell Real Diamonds? • Is It Safe To Shop For Diamonds Online? |
Read also: Blue Nile Review: Everything You Need to Know Before Buying
Why Is Blue Nile So Cheap?
When it comes to affordable diamond jewelry, Blue Nile has been a household name since 1999.
But the main question everyone is wondering is how is Blue Nile so cheap compared to other diamond retailers like Tiffany & Co. and Cartier to name a few.
After all, in our Blue Nile review, you’ll notice that Blue Nile’s quality is on par with other designer luxury brands.
The number one reason as to why Blue Nile is so much cheaper is because Blue Nile operates entirely online without many physical brick and mortar stores.
In fact, Blue Nile only has about 27 physical locations across the United States.
Read also: Brilliant Earth vs Blue Nile: Here’s Which One is Better
For reference, Tiffany & Co. has over 320 locations across the world.
Having fewer locations and focusing more on the online aspect of selling diamonds has made it easier for Blue Nile to cut down on costs including expensive rents, large utility bills, and salaries for employees working in physical locations.
This means Blue Nile is able to offer customers affordable and competitive prices on their diamond rings.
Read also: Clean Origin vs Blue Nile: Which Diamond Retailer Is Better?
Editor’s Choice
Why We Love Blue Nile
- Affordable prices
- Over 200,000 lab grown and natural diamonds to choose from
- Generous 30-day return policy
- Lifetime warranty on manufacturing defects with complimentary cleaning & inspections
- Lifetime upgrades
- 24/7 customer support via live chat, phone, and email
When Is The Best Time To Buy From Blue Nile?
While Blue Nile diamonds may not be as affordable as James Allen diamonds, Blue Nile offers some impressive sales and significant savings throughout the year.
Read also: James Allen vs Blue Nile: Which One Is Right For You?
In our experience, there are 3 times in the year you should be buying a diamond from Blue Nile to maximize your savings and discounts — Valentine’s Day, Black Friday/Cyber Monday, and Christmas/New Years.
During these times, you can expect to find some diamond engagement rings at a lower price with fantastic prices — think 50% off!
The Best Valentine’s Day Engagement Ring Sales
There’s also other times throughout the year where Blue Nile will have online sales on certain collections.
For example, at the time of this writing, Blue Nile is offering shoppers 20% off on select rings, earrings, necklaces, and bracelets, for a limited time.
Our advice is to sign up for our email newsletter where we keep you in-the-loop for the best sales and deals going on at any given moment.
The other thing you can do (although rather time-consuming) is to always be checking Blue Nile’s website for any kind of sales.
This can help you track a few stunning engagement rings you’ve been eyeing all year long for that special proposal, and feel rest assured you’re still saving money.
Read also: Buyer Beware! Unveiling Blue Nile Engagement Ring Complaints
Does Blue Nile Sell Real Diamonds?
Yes! Blue Nile sells real lab grown diamonds and mined diamonds with their own GIA-certified diamond grading report.
They have a huge diamond inventory of high-quality genuine diamonds that meet the highest standards of quality and authenticity.
For an added layer of authenticity, Blue Nile offers one-on-one consultations with a diamond expert for you to ask any questions about a Blue Nile diamond and their engagement rings.
This is a great way for many shoppers to feel rest assured that their Blue Nile diamonds are 100% authentic and legitimate.
Read also: Everything You Need To Know About Blue Nile’s Warranty
Editor’s Choice
Why We Love Blue Nile
- Affordable prices
- Over 200,000 lab grown and natural diamonds to choose from
- Generous 30-day return policy
- Lifetime warranty on manufacturing defects with complimentary cleaning & inspections
- Lifetime upgrades
- 24/7 customer support via live chat, phone, and email
Is It Safe To Shop For Diamonds Online?
Looking to purchase a diamond online but not sure if it’s completely safe?
The answer is… it depends entirely on where you buy your diamond from.
Fortunately for the internet, it’s now easier than ever to know how trustworthy online diamond retailers are based off reviews and forums.
We also have an entire ‘Reviews‘ section on this website dedicated to helping shoppers know if a specific diamond retailer is worth buying from.
But if you find an online diamond retailer you’re comfortable with, we’d say the experience of buying online is far better than in-person.
This is because if you have a busy schedule, browsing Blue Nile’s vast selection of high-quality diamonds can be done from anywhere in the world.
You can browse their large selection of mined and lab created diamonds for your next engagement ring from the waiting room of your next dentist appointment, at your desk during work, or even right before you head for bed.
Not to mention that there aren’t any pesky salespeople looking to aggressively sell diamonds when you shop online.
All in all, the convenience factor of having to not drive to a specific location just to view a few diamonds is well worth it in our opinion.
And you can shop at your own pace without anyone bothering you.
But let’s say in-person shopping is very important to you, then Blue Nile has 27 locations across the United States for you to visit.
In addition, Blue Nile has some amazing customer service with their one-on-one diamond consultations so you never feel lost when buying diamonds online.
Editor’s Choice
Why We Love Blue Nile
- Affordable prices
- Over 200,000 lab grown and natural diamonds to choose from
- Generous 30-day return policy
- Lifetime warranty on manufacturing defects with complimentary cleaning & inspections
- Lifetime upgrades
- 24/7 customer support via live chat, phone, and email
