Why Are James Allen Diamonds So Cheap?

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Ah yes, James Allen diamonds… known for their quality craftsmanship, sparkling beauty, and astonishing low prices. But how is that even possible? How do they keep their costs so low? Not to worry, you don’t need to be Sherlock Holmes to solve this. In this post, we’ll investigate and look into how James Allen manages to sell beautiful and long-lasting diamonds without breaking the bank.

Short Answer
By keeping most of their operations online, James Allen doesn’t need to pay for expensive rents, maintenance, wages, and more. As a result, they’re able to pass along those cost savings to shoppers in the form of affordable diamonds.

To learn more about what makes them unique, check out our James Allen review here.

Table of Contents
• Why Are James Allen Diamonds So Cheap?
• When Is The Best Time To Buy From James Allen?
• Does James Allen Sell Real Diamonds?
• Is It Safe To Shop For Diamonds Online?

Why Are James Allen Diamonds So Cheap?

A common question we get asked is “why are James Allen diamonds so cheap?”.

And that’s a very valid question considering how well-made their diamond rings are.

Not to mention their customer service is some of the best we’ve ever seen from a diamond retailer.

So how is a company like James Allen able to offer shoppers cheap and affordable diamonds while still offering amazing customer service and high quality diamonds?

The answer lies in their business operations.

James Allen is entirely online with the exception of two physical showrooms.

When you consider how cheap it is to run the James Allen website compared to running multiple physical showrooms, it makes sense how they’re able to keep their costs down.

Physical showrooms require multiple employee salaries, rent on the location, and a hefty utilities bill.

By keeping costs down with online operations, James Allen is able to pass along those costs savings to shoppers in the form of cheap and affordable diamonds.

Read also: James Allen vs Tiffany: The Answer May Surprise You

When Is The Best Time To Buy From James Allen?

Trying to find the best time to buy a James Allen ring? You’re in luck.

Diamond prices can often cost an arm and a leg. At least that’s how it used to be.

Fortunately, James Allen offers discounts throughout the year for shoppers looking to save a pretty penny on their engagement rings.

More specifically, you can expect to see 25% to 30% off during Valentine’s Day, Black Friday/Cyber Monday, and Christmas/New Years.

There are also other sales throughout the year on specific collections, so it helps to keep an eye out on their website if you plan on buying your own ring or a loose diamond soon.

Read also: When Does James Allen Have Sales?

Does James Allen Sell Real Diamonds?

Yes! James Allen sells real diamonds and all diamonds come with grading certifications from the GIA for authenticity.

James Allen offers both natural diamonds and lab created diamonds.

For an additional layer of authenticity, James Allen offers real-time diamond inspection services where shoppers can speak to a diamond expert one-on-one and mark points of interest on the diamond.

This way, you can be confident in what you’re buying is legitimate.

And to take things even further, James Allen offers shoppers a VR Try On feature where you can see how your engagement ring will look on your hand using just your smartphone camera.

This is yet again another way for James Allen to reassure shoppers that they can be confident in their purchase and that there will be no surprises when you receive your engagement ring.

Read also: James Allen vs Kay Jewelers: Here’s Which One We Recommend

Is It Safe To Shop For Diamonds Online?

Shopping for diamonds and diamond rings online is completely safe depending on where you buy them from.

But thanks to the internet, it’s now easier than ever to see if a diamond retailer is credible and trustworthy.

Reviews are everywhere and there are tons of forums out there with people talking about their experiences buying from different diamond retailers.

In fact, shopping for diamonds online may even be better compared to shopping in-person.

This is because if you’re short on time, going onto a website like James Allen’s to view diamonds and engagement rings is a lot more convenient as opposed to taking time out of your busy day to walk into a diamond store.

And if you’re on a budget, shopping for diamonds online can actually give you better prices.

This is because online storefronts don’t need to worry about expensive rents on physical stores, nor do they need to worry about a hefty utilities bill.

As a result, they can pass along those cost savings to shoppers and bring them affordable diamonds.

And finally, when you shop online, there aren’t any pesky sales people trying to make a quick buck off you.

But if you need any assistance, websites like James Allen’s offer personal consultations with diamond experts, and 24/7 live chat options to name a few.

Read also: Everything You Need to Know About The James Allen Warranty

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John Anderson
With over two decades of wedding experience, John Anderson is the Co-Founder and Executive Editor at Life Line Wedding. He writes a variety of articles spanning over multiple areas of expertise including engagement rings, diamonds, wedding jewelry, and wedding planning. John's mission is to help soon-to-be-married couples make educated and well-informed decisions. He now spends his time writing articles to help couples on Lifelinewedding.com. John is based in Brooklyn, NY.