When Does James Allen Have Sales?

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Sales are a great way to take advantage of discounts and deals on that perfect engagement ring you’ve been eyeing all year long. While James Allen is already known to be very affordable, they offer sales throughout the year that can make your purchase a no-brainer. In this buyer’s guide, we’ll take a look at when is the best time to buy an engagement ring from James Allen, and how often those sales happen.

Short Answer
James Allen has three major sales throughout the year: Valentine’s Day, Black Friday/Cyber Monday, and Christmas/New Years. Sometimes, James Allen will offer discounts on their website throughout the year.
Check Current Sale

Read also: How Long Does James Allen Take To Ship Your Engagement Ring?

Table of Contents
• When Does James Allen Have Sales?
• How Often Does James Allen Go On Sale?
• Tips & Tricks When Shopping For James Allen Sales
• Why is James Allen So Much Cheaper?

When Does James Allen Have Sales?

James Allen offers discounts and large sales in the month of February, November, and December.

Sometimes, a James Allen sale will appear randomly throughout the year on certain collections – so it’s always good to keep an eye on their website so you don’t miss a sale.

James Allen Valentine’s Day Sale

During the month of February, James Allen offers shoppers anywhere from 25% to 30% off on diamond jewelry, diamond engagement rings, and lab grown diamonds, to name a few.

Read also: The Best Valentine’s Day Engagement Ring Sales

James Allen Allen Black Friday and Cyber Monday Sale

If you miss James Allen’s Valentine’s Day sale, you can always try again in November for Black Friday and Cyber Monday.

During this time, James Allen will offer 25% off on high quality diamonds, fine jewelry, and engagement rings.

Read also: The Best Black Friday Engagement Ring Sales

James Allen Christmas and New Years Sale

The holiday season in December is always a very busy time of the year for shoppers looking for an engagement ring.

That’s why James Allen offers 25% off again during the end of the year for people looking to pick up diamond rings and loose diamonds at discounted prices.

Read also: The Best Christmas Engagement Ring Sales

How Often Does James Allen Go On Sale?

Aside from popular engagement rings months when shoppers are looking for their perfect ring during Valentine’s Day, Black Friday/Cyber Monday, and Christmas/New Years, James Allen offers other promotions throughout the year.

During the summer, you can likely find a 30% off discount on certain diamond jewelry.

Sometimes, James Allen will also offer big deals and huge savings during other major holidays like Easter, Independence Day, Mother’s Day, and President’s Day.

These discounts can often be random so it’s always good to sign up to the James Allen email list and visit their website every so often to stay in-the-loop on any ongoing deals.

Read also: Everything You Need to Know About The James Allen Warranty

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Tips & Tricks When Shopping For James Allen Sales

There’s three tips we strongly recommend when shopping for James Allen sales

  • Set a budget

  • Inspect your ring in real-time

  • Use the VR Try On feature

Let’s dive into each.

Set a budget

Knowing how much you’re able to spend is an important detail you should know before shopping for an engagement ring.

Having a set budget in place will give you a better idea of where to start looking.

You may often hear people recommend to save up two month’s of your salary.

But we’d say it really depends on your financial obligations and goals.

If you’re interested in creating a budget, check out our shopping guide here on how much you should spend on an engagement ring.

Inspect your ring in real-time

James Allen gives shoppers the ability to view loose diamonds instantly in real-time from one of their diamond experts.

You can ask questions, make (digital) marks on the diamond, and review the specs and grading of the diamond.

With access to a diamond expert’s advice in an interactive manner, inspecting your diamond in real-time is an excellent way to make sure you’re getting exactly what you’re looking for.

Use the VR Try On feature

Not quite sure how the ring will look on your partner’s finger before you buy it? James Allen has you covered.

With their signature VR Try On feature, you can see exactly how your engagement ring will look like before purchasing.

This is yet again a great feature from James Allen to make online shopping so much easier, and to make sure you’re confident in your purchase.

Read also: How To Use James Allen’s Virtual Ring Try On Feature

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Why is James Allen So Much Cheaper?

If you’ve been shopping around for diamond engagement rings and other jewelry, you’ll notice that James Allen consistently offers much more affordable options — but how is that possible?

This is because James Allen is mainly a digital diamond retailer with only 2 physical showrooms in the United States.

This means that instead of having to pay the rent on multiple locations, wages for staff members, and maintenance, James Allen can pass along those cost-savings to the consumer in the form of more affordable jewelry.

Read also: James Allen vs Tiffany: The Answer May Surprise You

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John Anderson
With over two decades of wedding experience, John Anderson is the Co-Founder and Executive Editor at Life Line Wedding. He writes a variety of articles spanning over multiple areas of expertise including engagement rings, diamonds, wedding jewelry, and wedding planning. John's mission is to help soon-to-be-married couples make educated and well-informed decisions. He now spends his time writing articles to help couples on Lifelinewedding.com. John is based in Brooklyn, NY.