You only have one shot at purchasing the right engagement ring – think twice before purchasing from your local jeweller.
A couple of our readers have messaged us saying where would we recommend the best place to buy an engagement ring online.
| If you’re in a rush, our top pick is James Allen |
Bestseller
Pros
- Affordable prices
- Large selection of diamonds
- High range of customizability
- Diamond Display Technology
- 40x magnification on images
- 24/7 customer support
- Free shipping worldwide
- 1 year free resizing
- Lifetime upgrade
Cons
- Delayed shipping
- No free international return shipping
- No reservations
With the shift to online shopping, consumer preferences have changed and it’s now easier than ever to shop for rings on your device from multiple places from the comfort of your home.
However, the internet is full of vendors selling jewelry and diamond engagement rings. But can we trust all of them? For an important life event such as a wedding, we want to ensure we’re getting the most bang for our buck.
Which vendors are trustworthy with the highest quality of engagement rings? We’ve compiled a list of the best places to buy engagement rings online.
The following list contains the best options for anyone in the market for a diamond engagement ring. Whether you’re looking for an affordable engagement ring, a rare and expensive diamond, sparkling colored diamonds, lab-created diamonds, a classic solitaire ring, or anything in between — this list will provide you with a clear cut answer (no pun intended).
Jump ahead
Let’s dive into each of them…
James Allen
To begin, this is personally our favourite shop for buying rings online in 2023. James Allen simplifies the entire purchase and with their design studio, you can create a highly custom ring for your loved one.
You can customize everything beyond the diamonds. You can choose the cut and clarity of the diamonds, diamond head, metal band color, shank style, diamond shape, and more. Beyond that, their customer service is amazing and they offer super fast shipping which makes the whole process enjoyable.
What makes James Allen special
They offer a broad variety of some timeless designs and implement that with an ecommerce approach like none other. Hundreds of our readers also recommend purchasing an engagement ring from James Allen and the high quality imagery on their site is what makes their rings true-to-life.
Buying an engagement ring from James Allen is truly a no-brainer. We’ve been advocating for them for years and it’s clear why they’re the industry leader to buying engagement rings online in 2023.
Want to learn more if James Allen is right for you? You can check out our full review here.
Bestseller
Pros
- Affordable prices
- Large selection of diamonds
- High range of customizability
- Diamond Display Technology
- 40x magnification on images
- 24/7 customer support
- Free shipping worldwide
- 1 year free resizing
- Lifetime upgrade
Cons
- Delayed shipping
- No free international return shipping
- No reservations
Blue Nile
Next, similar to James Allen, Blue Nile is a vendor we strongly believe offers the best value for your purchase. If James Allen is a Lamborghini, then Blue Nile is a Ferrari.
Blue Nile is one of the first few original online retailers for diamond engagement rings founded in 1999. Although they’ve given up the lead over the past few years with providing their online visitors the smooth and comfortable customer experience we all wished for, they’re closing up that gap very quickly.
They’ve recently created their own video technology to go up against James Allen but in our opinion, it still needs some work.
What makes Blue Nile special
Blue Nile is known for their large selection of diamond engagement rings and maintains consistently strong relationships with their vendors. This is important because it can help reduce some of the costs when purchasing an engagement ring, especially if you’re on a budget.
One key factor to keep in mind is that Blue Nile allows you to upgrade your diamond as per their Blue Nile Diamond Upgrade Program. This only applies for their GIA and AGSL graded natural and colorless diamonds.
Whether or not you think you would use this feature, having these choices available to you might make a difference. Other retailers offer a similar program but don’t make it quite as well known as Blue Nile does.
Clean Origin
This is one that wasn’t brought to our attention until recently by one of our readers. In fact, Clean Origin has only been around since 2017.
In many cases, we would recommend shopping at retailers that have been around for a lot longer. But given how relatively new the idea of buying an engagement ring online is, we would be open to checking them out.
What makes Clean Origin special
We’ve scanned through their website for a few hours so you don’t have to. After those couple of hours, it’s quite obvious that what makes Clean Origin different from the previously named engagement ring retailers is that Clean Origin specializes in lab-grown diamonds. They also plant a tree for every purchase made.
Lab-grown diamond engagement rings appear to be the newest trend. But what are they? And are they actually worth it? You can check out our detailed breakdown about lab-grown diamonds here.
Similar to other diamond engagement ring retailers, Clean Origin offers a design studio with access to speak to a diamond expert. If you’re on a budget, we highly recommend Clean Origin since you’re able to purchase some stunning diamonds at a much lower price point.
Abe Mor
Moving on, Abe Mor is truly a unique retailer. In fact, we would personally recommend Abe Mor after James Allen. They offer a diamond buyback program where we discovered that they were offering our clients some of the best prices for their diamond rings they wanted to sell.
To keep our references of diamond ring companies to cars going, Abe Mor is the equivalent to a Rolls Royce. This is simply put, the pinnacle of luxury and fine jewelry.
What makes Abe Mor special
Beyond giving Tiffany & Co. and Cartier customers a run for their money, Abe Mor is a highly respected diamond wholesaler located in New York City’s famous Diamond District. Unlike many other diamond companies, you may have not heard of Abe Mor since it’s unlikely they spend much on a marketing budget.
We would describe Abe Mor as a company that reinvests back into making their product and service top tier. After visiting the location in person ourselves, we were amazed at the level of attention and care we were given as soon as we stepped in.
Of course all the great service and prestige comes at a price. You can expect diamond engagement rings here to cost upwards of $20,000.
Brian Gavin Diamonds
For quite a few of our readers, Brian Gavin Diamonds and their Black Line have been popular. We wager it’s because of their attention to detail on the brilliance and the cut of the diamonds more than anything. If that’s your focus, Brian Gavin Diamonds is a fine jewelry company we would strongly recommend.
What makes Brian Gavin Diamonds special
As previously mentioned, Brian Gavin Diamonds focuses more on brilliance and the cut of the diamonds. While this is a bonus for many of our readers, it can come at the cost of the size of the diamond.
Most of our readers prefer to sacrifice on the brilliance and cut for a larger diamond instead. However, if a premium is worth the high quality craftsmanship, this is your sign to go with Brian Gavin Diamonds.
Leibish & Co.
Finally, if your loved one has a colorful personality and you want to get a diamond engagement ring that matches their personality, we would recommend Leibish & Co. This is a great option for someone looking flashier options. Leibish & Co. is well known for their large collection of colored diamonds.
What makes Leibish & Co. special
When it comes to colored diamonds, Leibish & Co. is hands down the best place online. If you’re looking for a diamond color that matches your significant other’s birthstone, Leibesh is what you’re looking for.
Since they’re one of the largest purchasers at the Argyle auctions, they offer a large selection of colored diamonds at all price ranges for all budgets.
Tips For Buying Engagement Rings Online
Okay so you’ve gone through these vendors and you found one you like. Now what? You want to take the next step but not sure where to go from here?
If you’re anything like most of our readers, buying an engagement ring can be quite overwhelming.
We understand and we hear you. We’ve created this entire blog for people like yourself to help you improve your decision making process. In fact, we’ve gone ahead and created this guide to help you understand the best tips for buying engagement rings online
Conclusion
There you have it. These are our top recommended online retailers to purchase your diamond engagement ring.
We always recommend James Allen to our readers as our top recommendation. You can check out our brutally honest review of James Allen here.
